March 15, 2024

AP shows itself best of class in election coverage Super Tuesday

Super Tuesday screenshot2

In the runup to Super Tuesday, The Associated Press showed why it’s at the top of the class when it comes to elections coverage.

As Super Tuesday neared, the AP had an issue on its hands: how will it call races that night when it would have no VoteCast poll — but the TV networks had their exit polling, which could have put the AP at a competitive disadvantage? Serena Hawkins, data scientist for AP’s Decision Team, got to work.

In just two weeks, she researched, developed, tested and deployed a new approach to race calling that allowed the AP to declare Donald Trump and Joe Biden winners in several states with a very small return of counted votes.

That new model, used by the AP on Super Tuesday, put AP’s race calls ahead in states where the TV networks didn’t have a poll, and only a few minutes behind in states where they did — and with no errors in its calls.

Meanwhile, the AP, for the first time, was able to deliver its vote count directly to news consumers through a new immersive elections experience on APNews.

The effort was captained by development lead Linda Gorman, with team members Ryan Best, Michelle Minkoff Carlson, Chaithra Chandraiah, Shelly Cheng, Chad Day, Phil Holm, Dan Kempton, Humera Lodhi, Maya Sweedler, Pablo Barria Urenda and Robert Weston. On the night of Super Tuesday, the recirculation rate for these pages was, in a word, stratospheric.

For all these reasons, Serena Hawkins and the Elections Data Visualizations Team are Best of the Week — First Winner.

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