AP Los Angeles-based entertainment journalist Jonathan Landrum Jr. used his red carpet video interview with Rihanna to get the superstar’s take on her long-delayed album, getting a response that became on online sensation.
Rihanna’s answer, during a premiere of her fashion lingerie line, described a departure from the sounds that have won her nine Grammys so far. “You’re not going to expect what you hear. Just put that in your mind,” she told Landrum, immediately piquing the interest of her legion of fans. AP Entertainment’s original social post was viewed more than 1.1 million times and widely retweeted, while numerous media outlets picked up on the quotes, crediting AP.