Aug. 18, 2023
Best of the Week — First Winner
Speedy, smart coverage on Hawaii’s wildfire breaks AP engagement records
When a wildfire broke out in Maui and obliterated the centuries-old town of Lahaina, staff in AP’s Pacific Northwest sprang into action. Honolulu’s Audrey McAvoy was on the ground within hours, leveraging the AP’s unique Hawaii footprint for the first of many days of aggressive coverage that allowed AP to own the story from the beginning.
McAvoy was quickly joined by Portland, Oregon, reporter Claire Rush, who canceled her vacation; photographer Rick Bowmer and video journalists Ty O’Neil and Haven Daley. Jennifer Kelleher joined the reporting effort from Honolulu, where she anchored the story for days with help from Chris Weber in Los Angeles and worked longtime sources, including Gov. Josh Green, to keep AP ahead. Rush, O’Neil and Bowmer slept in an SUV for two days in the burn zone.
On Aug. 9, apnews.com received 7.6 million page views — a new record and a 32% increase over traffic the previous Wednesday, and the following day also broke previous records with 7.5 million page views.
The Live Updates fixture, artfully anchored by a changing cast of characters, was also a huge winner for AP and served as a “search tree” that led readers back to AP’s content again and again.
For extraordinary coverage of the devastating fire, accomplished despite huge logistical challenges, the AP Maui team earns Best of the Week — First Winner.