April 09, 2021
Best of the Week — First Winner
Sourcing, teamwork deliver major AP scoop on WHO-China report of virus origins
AP scooped the rest of the world with the contents of the highly anticipated report by Chinese and World Health Organization experts on the origins of the COVID-19 virus. The scoop was so significant that it forced our direct competitors to quote AP in their headlines and stories for hours, as they and others scrambled to match it.
How did AP do it?
Tipped that the report was imminent, Geneva chief correspondent Jamey Keaten cast a wide net among trusted sources, seeking a copy whenever it became available — and AP’s repeated scoops on WHO have made it the go-to news organization for reliable reporting on the U.N. agency. That paid off: A source Keaten had cultivated for years sent the report to him electronically early Monday morning. He quickly relayed the file to Greater China news director Ken Moritsugu, launching an urgent multiformat effort. Working with colleagues in Asia, Moritsugu had a carefully worded alert and story on the wire as day dawned in Europe. AP video colleagues followed with a six-minute archive package, footage of the report itself and official on-camera reaction.
For giving the AP a massive lead on the day’s biggest story, and harnessing AP’s global presence to produce news with speed and accuracy, Keaten and Moritsugu earn AP’s Best of the Week honors.