March 12, 2021
Best of the Week
Solid sourcing leads to AP’s most-used story of 2021: 6 Dr. Seuss books retired for racist images
Mark Pratt, a breaking news staffer in Boston, has written several stories exploring the complicated past of Theodor Seuss Geisel — Dr. Seuss. The company that preserves and protects the author’s legacy knew it could trust him.
So Dr. Seuss Enterprises gave Pratt early word on a story that would become a global bestseller for AP, generating off-the-charts customer use for three days and eventually becoming the single most-used AP story of 2021 to date: The company was ceasing publication and sales of six Seuss books because of their offensive imagery.
Pratt’s story instantly rocketed to the very top of a hectic news cycle, touching off a firestorm of commentary and conservative claims of “cancel culture.” The piece exceeded 2.5 million pageviews — catapulting it past the Capitol insurrection coverage in terms of customer use and clicks.
For nurturing trust with a newsmaker that yielded an AP exclusive still resonating with customers and news consumers, Pratt wins AP’s Best of the Week award.